One of Canada's foremost symphonic ensembles, the Toronto Symphony Orchestra (TSO) has played a vital role in Toronto’s dynamic cultural life for 99 years. Music Director Gustavo Gimeno brings an expansive artistic vision, intellectual curiosity, and a sense of adventure to programming the 92-musician Orchestra. Committed to serving local and national communities through vibrant performances and extensive educational activities, the TSO offers a wide range of programming that resonates with people of all ages and backgrounds. In 2019, more than 250,000 patrons and 40,000 students experienced the Orchestra’s powerful performances at Roy Thomson Hall. With a notable recording and broadcast history complementing international touring engagements, the TSO is a unique musical ambassador for Canada around the world. Its exciting return to in-person performances in November 2021 will launch the Orchestra’s 100th season and Maestro Gimeno’s first season on the podium.
Reporting to the Board and working closely with the Music Director, the next CEO will lead an agile, resilient organization that is committed to performance of the highest quality; breaking ground artistically and inspiring listeners; challenging the status quo; and building relationships that foster community belonging through the power of orchestral music. With a relevant degree and deep experience in arts and culture, you are progressive and inclusive, bringing trusted business acumen and a sterling record of financial, reputational, labour relations, and marketing and philanthropic leadership, ideally with a prominent symphony orchestra.
An exceptional relationship-builder, advocate, and fundraiser, you are a compelling ambassador who is dedicated to reaching and welcoming new and diverse communities. Open and personable, you will nurture transparent communication, cohesive working relationships, and a spirit of shared purpose across the entire organization. You will deliver decisive leadership in support of the TSO’s growth, fiscal and labour stability, diversity, artistic adventure, and increased community engagement. As the world emerges from Covid-19, the TSO and its audiences are well positioned to grow and flourish in concert with the remarkable growth of the city for which the Orchestra is named. Bring your vigour, enthusiasm, and knowledge to one of the finest orchestras in the world.
Toronto Symphony Orchestra is committed to having a workforce that is reflective of the diversity of the city of Toronto and strongly encourages applications from all qualified individuals, especially those who can provide different perspectives and contribute to a further diversification of ideas. All responses to Caldwell Partners are confidential. Please indicate your interest in Project 210625 at https://caldwell.thriveapp.ly/job/982.
Department: Communications and Marketing
Reports to: Vice-President, Communications
Status: Full time permanent
Date: September 3, 2021
About the TSO:
One of Canada’s most respected arts organizations, the Toronto Symphony Orchestra (TSO) has played a vital role in the city’s dynamic cultural life for 99 years. Music Director Gustavo Gimeno brings an expansive artistic vision, intellectual curiosity, and sense of adventure to programming the 92-musician Orchestra. The TSO is committed to serving local and national communities through vibrant performances, extensive educational activities, and impactful community relationships. It has a notable recording and broadcast history and has been celebrated internationally during its many tours. Toronto’s iconic Roy Thomson Hall is the TSO’s home, drawing patrons from around the world. The Toronto Symphony Orchestra’s name remains synonymous with musical versatility and growth, and artistic distinction.
Reporting to the Vice-President, Communications and a member of TSO’s marketing and communications team, the Content Manager plays a key role in furthering the organization’s artistic, audience development, and financial objectives through the art of storytelling. With a digital-first approach, the primary responsibility of the role is seeking out, and creating/writing stories to bring audiences behind the scenes of our internationally recognized orchestra. Optimized for all of our channels, including social media, web and print, the Content Manager will create visually compelling and impactfully written content that ignites the imagination and inspires deeper engagement with our orchestra. The Content Manager will create (ideate, plan, write, photograph, edit, proofread) and post content for social media channels, and the Noteworthy news hub portion of the TSO.ca, as well as supporting patron communications.
- Brainstorm, plan and create content for: social media, e-newsletter, and web.
- Manage the social media/ Noteworthy news hub calendar, planning posts to meet institutional priorities inclusive of all TSO activities and departments
- Measure and report on the performance of organic social media, and Noteworthy our e-newsletter and online news hub
- Oversee all aspects of the house program
- Write and proofread dynamic and engaging content for all channels including social, web and print that meet style and brand guidelines.
- Identify emerging storytelling opportunities and advise on methods to repurpose existing content in different ways to support earned revenue expectations and goals
- Ensure the TSO’s welcoming, inviting, and engaging voice and tone is consistent in all content
- Attend performances and events (fundraising, media, community engagement) to capture and produce original writing, photography, social media and e-newsletter content
- Work closely with the Video Production Manager, and Communications and Marketing team members to develop collateral to support story-telling.
- Monitoring replies and messages on social media channels, including at times, outside of regular working hours
- Assist with developing content for paid social media campaigns
- Assist the media relations team as needed
- Support communications team with other written material such as internal communications, speechwriting
- Work concert duty as required by the marketing and communications team (approximately twice per month, involving evening and weekend hours)
- Copywriting and content development for institutional communications/materials.
- Filing/ management of social media assets.
- Bachelor's degree required in journalism, communications, English, creative writing, integrated marketing
- Five to seven years of professional experience preferred
- Superlative writer, with a focus on digital/social copyrighting
- Creative storytelling and copywriting capabilities to create compelling, clean copy and conduct cross-platform editing
- Experience working with Adobe Creative Suite, Photoshop, Google Analytics, Google GSuite, Microsoft Office
- Superior interpersonal skills, detail oriented, excellent organizational and time management skills
- Ability to work cross-functionally, collaborating with multiple departments and stakeholders
- Demonstrates independent, mature judgement; conveys a professional image and attitude
- Ability to function at a high level of productivity in a fast-paced, high-energy environment; proven success managing many projects simultaneously
- Previous experience with an arts organization and genuine interest and passion for live entertainment and knowledge of classical music is a strong asset.
Working Conditions/Physical Demands:
Routine for office environment though some activity takes place at rehearsals, concerts, and special events. Due to the pandemic circumstances, most employees currently work remotely, and a Return to Workplace framework has been developed that currently includes a hybrid model. The employee will be required to perform the essential functions of the job during some evening and weekend concerts and/or events. The majority of the TSO’s concerts take place in Roy Thomson Hall.
The Toronto Symphony Orchestra is an equal opportunity employer and encourages all qualified individuals to apply. The TSO is committed to providing accommodations for persons with disabilities. If you require accommodation, the TSO will work with you to meet your needs.
How to Apply:
Qualified candidates should apply by submitting a cover letter, résumé, and examples of previous work such as social content/ campaign or video content to email@example.com with the subject “Content Manager” no later than September 24, 2021. The TSO thanks all applicants but only those selected for an interview will be contacted.
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