TSO 2019/20 Subscription Season Overview
- 2019/20 Season Highlights
- Changes to Curated Series Packages and Prices
- Compose Your Own Subscription Strategy Shift
- Subscription Sales at Concerts
- Subscriber Perks
- Core symphonic repertoire and beloved masterworks that you need to hear live. Also sprach Zarathustra, Mozart’s Requiem, Vivaldi’s The Four Seasons, Thaïs grand opera in concert, Shostakovich’s Symphony No. 10, Bruckner’s Symphony No. 7, Mussorgsky’s Pictures at an Exhibition, Tchaikovsky’s Symphony No. 6, Saint-Saёns’s “Organ Symphony” and more.
- Symphonic warhorses coupled with modern pieces, many written by living composers. The season includes the World Première of a work by Emilie LeBel (TSO Affiliate Composer), and a 2007 TSO Co-commission (Aleph by Guillaume Connesson).
- Beethoven@250. TSO performs Symphonies No. 5, 6, 7, and 8; Piano Concertos No. 3, 4, and 5; and the Violin Concerto in honour of the 250th anniversary of the composer’s birth.
- On the podium—Past, present, and future. The return of former Music Director Jukka-Pekka Saraste and Conductor Emeritus Peter Oundjian, 6 weeks with Interim Artistic Director Sir Andrew Davis, and two weeks of incoming TSO Music Director Gustavo Gimeno.
- Double duty. Versatile performers who exhibit multiple facets of their musicianship include Sir Andrew Davis, John Storgårds, Barbara Hannigan, Jonathan Crow, and Donald Runnicles.
- Canadian artists in the spotlight. The season includes over 30 Canadian artists including Angela Hewitt, James Ehnes, Jan Lisiecki, Erin Wall, Bernard Labadie, Jon Kimura Parker, Russell Braun, Measha Brueggergosman, and Barbara Hannigan.
- Partnership with Equilibrium Young Artists. For the first time, the TSO teams up with Equilibrium Young Artists—an international mentoring initiative founded by soprano and conductor Barbara Hannigan—to present Mozart’s Requiem.
- Pops Series concerts from Broadway to Bond, plus Special film Singin’ in the Rain.
The TSO is streamlining its subscription offerings in the 2019/20 season. There are fewer subscription packages, but more concerts per package. Subscriber discounts for Curated Series (same-seat) packages are deeper than ever, up to 35% off single-ticket prices.
- Masterworks Series evening packages have increased from 5 concerts to 7 concerts. Because the subscriber discount is more generous, subscribers will enjoy the additional concerts at a nominal cost.
- There are now 2 Wednesday and 2 Thursday Masterworks packages. The Wednesday and Thursday Masterworks 3 packages are no longer offered—renewing patrons are provided the same or similar seats for another Wednesday or Thursday package. New seats are reflected on a patron’s renewal order form.
- All Masterworks performances are full-length with intermissions, including Sundays. Weekend Classics performances are phased out. Patrons who previously subscribed to Weekend Classics are receiving special transition pricing until April 5.
- Sunday Matinee Mastworks packages at Roy Thomson Hall now include 5 concerts (previously 4). Sunday Matinee Weekend Classics subscribers are receiving special transition pricing until April 5.
- The number of concerts at George Weston Recital Hall has increased to 4 (previously 3). Four at the Weston subscribers will pay $10–$20 more on average for the additional concert.
- All Pops Series subscriptions include TSO Holiday Pops.
- Due to scheduling changes, Young People’s Concerts have shifted from Saturdays to Sundays at 2:00pm and 4:00pm.
- Senior subscription discounts are now retired. With deeper discounts (up to 40% off single-ticket prices) that surpass all previous senior discounts, it’s more affordable than ever to subscribe. These deeper discounts are available on all packages, days, and sections of the hall (even Mezzanine!), which was not the case for senior subscription discounts in past seasons.
The TSO is focusing on rebuilding its Curated Series subscription base to generate reliable, recurring patron revenue. Curated Series packages include a predetermined set of concerts in one series (Masterworks, Pops, Young People’s Concerts, and George Weston Recital Hall), and patrons receive the same seat for each performance. Curated Series subscribers renew at higher rates and are more likely to donate than non-curated Compose Your Own (CYO) subscribers.
CYO subscriptions are available to renewing CYO subscribers only at this time. A minimum of 5 concerts must be purchased as part of this package, which more closely aligns with the 5-, 6-, and 7-concert Masterworks and Pops packages. The CYO discount is 20% off single tickets, compared to up to 40% for Curated Series subscriptions. Curated seating will precede CYO seating. CYO will be available to the general public at a later date (likely in early summer) after patrons are offered Curated Series subscriptions.
Patrons are encouraged to renew or purchase new packages at the Patron Services subscription desk in the North Lobby during upcoming TSO performances.
Important Subscription Campaign Dates
Season announcement: Wednesday, January 30
Early-bird renewal deadline: March 8 (prices go up by 5% on March 9)
Renewal deadline: April 5 (last day to renew and keep the same seats)
TSO subscribers get the best seats at the best prices and enjoy a variety of perks all season long:
- 20% add-on discount for additional tickets all season long (excluding Star Wars films)
- Fee-free ticket exchanges (usually $8 per ticket) into other performances excluding Specials (Star Wars, Home Alone, and Singin’ in the Rain films, and Messiah). Just pay the difference in ticket price if there is one. Exchanges can be requested at the time of subscription purchase.
- Waived service charges (usually $6 per ticket)
- Complimentary coat check
- Invitations to subscriber-only events
The renewal brochure can be viewed here and is designed especially for patrons who currently have a subscription package in the 2018/19 season. It is organized by subscription package so renewing patrons can quickly and easily locate their specific package. All series (Masterworks, Pops, George Weston Recital Hall, Young People’s Concerts, and add-on Specials) are represented, and key messaging throughout reinforces deadlines that are specific to renewing subscribers.
Acquisition brochures for Masterworks and Pops Series packages will deploy in mid-March, targeting patrons who do not currently subscribe but have a purchase history with the TSO. Until acquisition brochures are created (mid-March), season at a glance fliers are available at Roy Thomson Hall. All subscription information is included on the TSO’s website at TSO.CA/Subscribe.
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